Loewy House By Albert Frey — 1946 Classic Desert Modern Home

The Raymond Loewy House, 600 Panorama Road, Palm Springs, California

Raymond Loewy Industrial Designer

Designed by Palm Springs architect Albert Frey, built in 1946-47 as a bachelor retreat, and expanded later when Loewy got married… the house has been restored by metalware manufacturer Jim Gaudineer who said of the design, “When you slide open the glass walls, it’s almost like living outdoors.”

With the lights off and the pool, alone, illuminated by a powerful submerged lamp, “the scene resembles a blue lagoon in a desert oasis, ” Loewy once wrote.

Loewy’s home is a typical Palm Springs modernist villa with a low-slung pavilion and plenty of glass providing striking views of desert, mountains, and the pool and garden… making the private oasis complete.

Loewy despised “bad modern” design, especially furniture, so the size, shape, and rooms of the home and furnishings were kept simple and spare. It is a demure house of small size but generous impact.

The “Philippe Starck” of his day, Raymound Loewy — a frenchman turned American — was the go-to man for designing everything from the famous Coca-Cola Bottle, Air Force One’s paint scheme, Shell Oil’s logo and gas stations to locomotives and pencil sharpeners, as well as great automobile bodies such as the Studebaker Avanti.

Let’s Peek Inside Loewy’s Palm Springs Home Life

Classic Color Photos Of The Loewy House

The Loewy House Today

The Design World Of Raymond Loewy

Mr Loewy In His Design Office

Loewy Observing His Final Design For The Jet Age “Air Force One” Presidential Aircraft

Studebaker Avanti – Loewy’s Excellent But Ill-fated Design Attempt To Save The Failing Company

'53 Studebaker Commander hardtop coupe -- included in MOMA's top ten car designs

’53 Studebaker Commander hardtop coupe — included in MOMA’s top ten car designs

 

Loewy Standing On His Sleek Locomotive Design

Classic Loewy Locomotive Design Still In Use Today

One Of Loewy’s Famous Greyhound Bus Designs, “Scenicruiser”

Loewy’s Iconic Designs For Coca-Cola – The Bottle Shape & Logo Live On Today

Loewy Altered The Scheme Of Gas Station Designs For Shell To Mimic Houses

Loewy Designed Many Iconic Corporate Logos

Lucky Strike Red Dot Logo… That’s Loewy


12 responses to “Loewy House By Albert Frey — 1946 Classic Desert Modern Home

  • just B.

    Somehow, I had never heard of this man and today, thanks to the Google doodle, a search of images took me to this page. I enjoyed seeing the before and after of this home built during a very interesting time in history.

  • Stephen Williams

    I too found this page today because of the Google doodle. So many iconic designs that I had no idea were created by Mr. Loewy. Thank you for this nice page and tribute to him.

  • Lee Brewis

    This was a fantastic article and the first time I have heard of this gentleman and all the iconic designs he was involved with… amazing!!!

  • thomas cush

    Well , I three had never herd of him either , I’ve been to Palm Springs countless times & that simple yet functional design is common throughout the desert areas .And what about all those other designs , amazing .

  • Larry Charles Reed

    Definitely HAVE heard of him, been a fan for a long time. Disappointed that the ’53 Studebaker Commander hardtop coupe was not included. I recall that was included in MOMA’s top ten list of US car designs ever. Avante is worthy too, of course. Last week just east of Joshua Tree I actually saw one of those leaving a gas station as I pulled in, could not get a photo.

  • Scout Paget

    Reblogged this on Atomic Flash Deluxe and commented:
    Perhaps more than anyone else, Albert Frey was the man whose designs define mid-century America. From architecture, to planes, trains, and automobiles, to the iconic corporate logos that resonate to this day – Frey’s creations shaped the American cultural identity in the 20th century. Coronare Modestus Faust at Faustian urGe blog published the post below in 2011. While a lot of attention is given to the classic 1946 Frey designed Loewy House in Palm Springs, CA, the last part of the post presents some of the industrial and graphic designs that will probably be very familiar, yet this is the first time you’ll hear the name of the man who dreamed them up. Great trivia to through out at the next gathering of friends and family.

  • Palm Springs – desert edition |

    […] Richard Neutra’s and Albert Frey’s beautifully open home designs (favorite is the Loewy Residence…the pool literally goes into the house) and gawked over blogger’s pictures of Coachella […]

  • Robert Boyd

    In the interest of retrospective accuracy, it should be noted that “Raymond Loewy” was a design firm and many of the later designs were the creative outcome of Loewy employees, regardless of the fact that Loewy publicly took personal credit for their execution. The wonderful ’53 Studebaker Hardtop was the work of Bob Bourke, and the Avanti was largely the work of Tom Kellogg and Bob Doehler. Loewy should be best credited for having an eye for talent and promotion. It would have been wonderful if he had given these individuals some credit at the time.

    • Coronare Modestus Faust

      I can say that you are correct–and nominally you are correct–but that does’t lend much to the conversation about visionaries. This is the way of the world. Da Vinci also did not single-handedly design and invent all for which he is credited. He had assistants and apprentices. Many extremely famous and highly valued pieces of art are the creation of studios under the artist’s name, though the works are known as originals or even limited editions–I’m thinking quickly of Jeff Koons and Kenny Scarf, though the list is nearly limitless–and while the artists may have or not had a hand in their creation. The most famous versatile industrial designer of our time today, Philippe Starck, is similarly credited for many things that were created in his studio with assistance and outright full design by those under this guidance and tutelage. Shall we say the same about Frank Lloyd Wright? Yes, of course we shall…because it’s true. Does this diminish anything of the named creative? Not in the slightest. Are we untrue when we say that Tesla Motors is Elon Musk? Not in the slightest. TESLA IS MUSK; MUSK IS TESLA… even though Tesla is composed of thousands of engineers and creatives who have brought Musk’s vision to life. But that’s the point isn’t it? Vision! There are the great ones who have, create, and promote the vision. That vision sometimes brings their progenitors to greater-than-life-size notoriety. Deservedly so. And until the Bob Bourkes, Tom Kelloggs, and Bob Doehlers step out from the shadow of their progenitors, they remain “Raymond Loewy,” or “Philippe Starck,” or “Jeff Koons.” Perhaps they have the fortitude and staying power to come forward or perhaps not, but that does not in any way diminish those whose light drew them in and gave birth to their potential and under whose name great works appeared. Thanks for coming, and thanks for offering your thoughts.

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