Between 1950 and 1974, Joseph Eichler’s company, Eichler Homes, built over 11,000 homes in Northern and Southern California. They all came to be known as “Eichlers” or “an Eichler.” During this period, Eichler became one of the nation’s most influential builders of modern homes.
Joseph Eichler was a social visionary and commissioned designs primarily for middle-class Americans. One of his stated aims was to construct inclusive and diverse planned communities, ideally featuring integrated parks and community centers. Eichler, unlike most builders at the time, established a non-discrimination policy and offered homes for sale to anyone of any religion or race. In 1958, he resigned from the National Association of Home Builders when they refused to support a non-discrimination policy.
Eichler homes are from a branch of Modernist architecture that has come to be known as “California Modern,” and typically feature glass walls, post-and-beam construction, and open floorplans in a style indebted to Frank Lloyd Wright and Mies van der Rohe.
This Eichler house located in San Rafael, Marin County in San Francisco Bay Area, California, was completely remodeled in 2007 by San Francisco-based architects Lucian Rosciszewski and Marek Slosar. While Eichlers were built to bring modernism to the middle-class, today, this 1944 square foot house is back on the market for a well-above-middle-class $1,198,000.
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