Cadillac ELR — Another Shot From The New General’s U.S. Arsenal

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Cadillac steps up its game yet one more time with yet one more totally new model in the lineup: ELR. This time the U.S.’ top tier car manufacturer brings its dynamic design language to the Volt technology package.

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Actually, this is a car that could sell on design alone — its green bonafides make ELR compelling. The fantastic electric Tesla Model S presents a great image great, too, but it looks like several other cars in general, whereas the ELR design is truly unique and distinctive—it stands out everywhere. The two-door CTS is a really good design direction… but this ELR is even better. Many green-minded Europeans will find this to be the first Cadillac they would ever be happy to own and drive everyday. We Americans should step up, as well. Our home team has done well.

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While the ELR does indeed utilize both the FWD platform (I’d prefer rear or all-track) and the Extended Range Electric Vehicle (EREV) hybrid powertrain that were introduced in the Volt, those elements have been tuned to suit the coupe’s premium character. And, speaking of premium character… yes, that’s actual stitched leather and Alcantara covering the dash, doors, and full length center console, as well as the seats. The wood grain? Yes, real wood. Premium? Seems so.

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“The ELR is an unprecedented combination of luxury, advanced engineering and progressive design in a coupe that is both sporty and environmentally friendly”, said Cadillac global vice president Bon Ferguson. “This is a pivotal moment in Cadillac’s history.”

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Measuring 4,724 mm (186.0 in) in length, 1,847 mm (72.7 in) in width and 1,420 mm (55.9 in) in height, the ELR is longer, wider and shorter than the Volt and, at 2,965 mm (106.1 in), it has a slightly longer wheelbase.

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Its hybrid powertrain comprises of a 16.5 kWh lithium-ion battery pack, a naturally-aspirated 84HP 1.4-liter gasoline engine that functions as a generator and two electric motors with a combined output of 181HP — creating instantly available torque that is 12 percent greater than the 3.6-liter V6 in the SRX crossover.

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ELR has an all-electric, zero-emissions range of 35 miles (56 km) plus, when the gasoline generator  kicks in, the range is extended to 300 miles (480 km), so there are no concerns about finding a charging station.

Although the suspension layout is, by necessity, the same as the Volt’s, the much wider front and rear tracks, the use of aluminum in the HiPer strut front suspension with hydraulic ride bushings, the CDC electronically controlled dampers, and the 20-inch alloy wheels promise a more sporting drive.

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The Cadillac ELR will enter production in late 2013 and go on sale in the beginning of 2014. The company hasn’t announced official pricing yet, but estimates bring it close to US$60,000 after state and federal tax credits.

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