Tag Archives: Mercedes

Design Competition II: 2014 Mercedes C-Class & Audi A4

For 2014, Mercedes is on the attack against fellow German auto manufacturers. The newest iteration of the C-Class is an excellent salvo launched in this effort. Audi soldiers on another year with the recently refreshed mid-sized sedan: A4. Each represents its parent company’s design and product philosophies very well. Which has best executed with a future-oriented design befitting a discerning customer base?

As said in my CLA-A3 comparison, I’ve been an Audi client for fifteen years, though I have owned a BMW during that time as well, but it was always Audi that captured my design preference: understated sophistication, refined sports performance, and pursuit of engineering heights.

And again, as I said in the prior design comparison, this Audi fan thinks that Mercedes may have just taken the lead.

The C-Class, a new interpretation of mid-sized European luxury, is beautifully designed, clearly high end without being ostentatious, and deftly balancing luxury and European sportiness — just as stated with the CLA. The Audi A4 is, as was said of the A3, competently designed, eminently recognizable, and not at all offensive. But, the Audi is also derivative of all its prior designs, un-stimulating, and a bit dull.

What are your thoughts from a design perspective? Who succeeded better: Mercedes with the new C-Class or Audi with the A4?

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C-Class A4 1-1

C-Class A4 1-002

Mercedes-Benz C 300 BlueTEC HYBRID, Exclusive Line, Cavansitblau

C-Class A4 1-004

MY2015 C-Class sedan - European spec.

Audi A4/Innenraum

Mercedes-Benz C-Klasse Limousine (W205) 2013

C-Class A4 1-008

MY2015 C-Class sedan - European spec.

C-Class A4 1-010

MY2015 C-Class sedan - European spec.

C-Class A4 1-012

For My Preference: Mercedes Has Again Taken The Lead From Audi… with a design that is at once highly sophisticated but also sporty and quite European. Mercedes has presented  a refined, dynamic design that stimulates. Audi Dead in The Water with an outdated and derivative A4 design, but it particularly fails in the interior design with a pedestrian and decidedly middle-class cabin more at home in a Chevrolet Impala (prior to its recent dynamic makeover). The Mercedes C-Class interior is nothing short of stunning.

C-Class A4 1-015

2014-Mercedes-C-Class-saloon-17

C-Class A4 1-016

Mercedes-Benz C 300 BlueTEC HYBRID, Exclusive Line, Cavansitblau

Mercedes-Benz C 300 BlueTEC HYBRID, Exclusive Line, Cavansitblau

2014-Mercedes-C-Class-saloon-25

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Design Competition: 2014 Mercedes CLA & Audi A3 Sedan

For 2014, both Mercedes and Audi have new entrants into the burgeoning lineup of high end smaller cars. Each represents its parent company’s design and product philosophies very well. Which has best executed with a future-oriented design befitting a discerning customer base?

I’ve been an Audi client for fifteen years, though I have owned a BMW during that time as well, but it was always Audi that captured my design preference: understated sophistication, refined sports performance, and pursuit of engineering heights.

And this Audi fan thinks that Mercedes may have just taken the lead.

The CLA, a brand new entrant into the auto world, is beautifully designed, clearly high end without being ostentatious, and deftly balancing luxury and European sportiness. The Audi A3 Sedan is competently designed, eminently recognizable, and not at all offensive. But, the Audi is also derivative of all its prior designs, un-stimulating, and a bit dull. In fact, the new A3 can be accurately said to be the contemporary version of my first Audi, a 1998 A4.

What are your thoughts from a design perspective? Who succeeded better: Mercedes with the CLA or Audi with the new A3 Sedan?

Click Images For Larger Views

Merc CLA v. A3 1-1

Merc CLA v. A3 1-002

Merc CLA v. A3 1-003

Standaufnahme     Farbe: Gletscherweiss

Merc CLA v. A3 1-005

Merc CLA v. A3 1-006

Merc CLA v. A3 1-007

Cockpit

For My Preference: Mercedes Has Taken The Lead… with a fresh design that redefines the company and sets the tone for a barrier-breaking and resurgent Mercedes. The Audi A3 is a very nice design, but we’ve seen it before. In fact we see it on every sedan Audi builds. It’s the same design, just upscaled or downscaled. Over the last fifteen years panel creases may have gone from softer to crisper, but it’s really just the same basic design. Nice, but that’s about it. And soon… it will be cliche.

Merc CLA v. A3 1-009

Merc CLA v. A3 1-010

Mercedes-Benz CLA 220 CDI, (C117), 2012